Sarena de Muro is a luxury resort in Mallorca, part of the Hyatt Hotels group, located on the privileged coastline of Playa de Muro. Developed together with AUX Studio, the project explored how generative AI could be used to create a distinctive visual language and build an engaging content series ahead of the hotel's opening.

As Art Director and AI Visual Creator, I developed a collection of image and video assets using generative AI tools including Midjourney, Runway, Kling, Krea and Suno. The campaign translated Sarena de Muro's Mediterranean identity into poetic visual stories, combining local culture, nature, wellbeing and the slower pace of island life.